Is your marketing team a perfect, well-oiled machine? Are your proposal responses stress free, never going down to the wire? Does your technical staff get excited about your leading them in interview prep? If the answer is YES, congratulations, stop reading now. If you are like the rest of us, and you are interested in continuously improving your entire marketing effort, LEAN can help. Lean is not a new concept – it has been used for decades in manufacturing (you’ve probably heard of the Toyota Way). Over the last decade, lean has been embraced by the AEC industry to improve process, improve quality, reduce cost, and become more profitable. In fact, there’s a good chance that you are helping sell your firm’s lean capabilities and experience in marketing collateral and proposals. The core concept of Lean is pretty simple –creating more value with fewer, more efficient, resources.
Jeffrey Dorf, APTIM
With an undergraduate degree in Civil Engineering from Penn State University, and an MBA in Marketing and Operations from the Wharton School of Business, Jeffrey Dorf has spent over 20 years bridging his engineering and construction background with his passion for marketing and business development. In his current role, Jeffrey leads a team of over 120 business development, marketing, communications, and proposal professionals at APTIM, an engineering and construction firm with over 10,000 employees across 90 global offices. While a construction technology process that he patented in 1996 led to recognition as Pennsylvania Entrepreneur of the Year, Jeffrey is also a recipient of SMPS Arizona Chapter’s Lifetime Achievement Award.