Marketing has shifted from a feel-good field of branding and awareness to a more scientific, data-driven field. Firm leadership is asking for precise metrics, insights, and measurements. We know that to do this is by setting KPIs and marketing dashboards. But marketers are often are stuck applying it to A/E/C industry specifics, tracking down all the information, designing the data to be concise yet informative, and making them useful to decision makers.
In this session, we will introduce the general marketing KPI metrics relevant to the A/E/C industry and break down the information sources. Then, we will show you how to organize and visualize this information using marketing dashboards as well as adjust for different leadership functions. Finally, we will showcase some best practices and explore different technology options to help you quickly and easily develop your marketing dashboard.
Lindsay Diven, CPSM, Full Sail Partners
Lindsay is a Senior Consultant with Full Sail Partners. In this position, she works with clients to implement Deltek’s CRM, Custom Proposal, and SF330 modules, as well as the Client Feedback Tool. A former marketing director, she brings 13 years of marketing strategy and management experience to A/E/C firms. Using Deltek, Lindsay has worked with both marketing and business development teams to implement business strategies and manage client data in pursuit of increasing sales opportunities and win rates. She is a Certified Professional Services Marketer (CPSM) who is active with the SMPS Central Florida Chapter and the Southeastern Regional Conference.