What do you do to prepare for your marketing planning? What are the first steps you take before launching the planning process?
As an A/E/C marketing professional, creating a strong marketing plan is one of your many responsibilities. Developing this plan requires significant investment of time, thought, and creativity. The preparation you do before you begin creating your marketing plan pays off in the long-run. You’ll produce a better structured marketing plan that also has buy-in from the right stakeholders.
What can you do to get the most from that investment? Vicki McCullough will help you and your team organize and prepare to create a stellar marketing plan that is backed by the right people. “Prepare for the planning” and bask in the results!
In this session, we will address these essential points:
Vicki McCullough, Sequitur Marketing
Vicki McCullough is Founder and President of Sequitur Marketing. Sequitur works with professional and consulting services firms, helping them build stronger, more effective marketing programs.
Prior to establishing Sequitur, Vicki accrued more than 20 years’ experience in marketing, communications, sales, and account management. She held director and manager roles with Business Ink (CSG International), Hart InterCivic, NCS (Pearson Education), and American College Testing (ACT, Inc.).
Vicki is an SMPS member and is active in the Austin chapter. She is also a member of the American Marketing Association and Legal Marketing Association.
She believes in supporting her community by serving on nonprofit boards and committees. Organizations she serves or has served include People’s Community Clinic, M.D. Anderson Cancer Center’s Children’s Art Project, ZACH Theatre, and the UMLAUF Sculpture Garden and Museum.
Vicki has an MBA from the University of Arkansas and an undergraduate degree from the University of Missouri-Kansas City.