Many of you—I’m talking to you, marketing coordinators—were thrown into developing proposals and figuring out how to use InDesign within the constraints of unrealistic deadlines and workloads. You feel like you have wasted countless hours manually formatting submittals with design inconsistencies and alignment issues, but who has time to figure it out and find a solution?
Julie Shaffer, CPSM, an Adobe Certified Expert in InDesign CC, will demonstrate her favorite quick tips for expediting your workflow and making proposal development more efficient and consistent. Bring your laptop for this session to get hands-on learning with sample files for scripts, styles, and GREP as well as hidden features and tips for easier layout and design.
Julie Shaffer, Shaffer Creative
Julie Shaffer, CPSM, founded Shaffer Creative in 2012 with a vision: to provide creative marketing and graphic design solutions through communication strategy, company branding, photography, and data management. Julie makes her clients stand out from the competition through visual design and strategy. As an Adobe Certified Expert in InDesign CC 2015, she is a go-to expert for marketing collateral development and hands-on learning. Julie has provided multiple software presentations for SMPS Fort Worth and clients with accolades for more. She has also presented to SMPS Dallas and the Society for Design Administration on marketing and graphic design best practices. Julie is a member of SMPS Fort Worth, served as Sponsorship Director (2011-2012) and President (2013-2014). She was the Communications Chair for SMPS’s Southern Regional Conference in 2015. Prior to founding Shaffer Creative, she honed her skills during 11 years in marketing, creative design, and management with a Texas-based engineering firm.