We all want to be part of an organization that has a great culture, but sometimes we inherit a negative one. Or we step into a role where the culture is reported to be good, but we come up against a shadow culture no one acknowledges. Join Craig Janssen and Cathy Hutchison of Idibri for a deep dive on the connections between organizational culture, high performance, and the personal cost for leaders who want to lead teams to do big things. If you are a marketer leading a team (or simply a high-performer who wants to someday) this session offers practical strategies for building a team that outperforms conventional expectations. It also includes proven advice for working within a bad culture to get what you need to thrive.
Craig Janssen, LEED AP, Idibri
Craig Janssen speaks on leadership and the changing rules of engagement in organizations. An expert in design for public spaces where people come together to share an experience, Craig leads Idibri—a multidisciplinary team of technology designers, acousticians, and theatre planners.
He has led over 1,000 projects in 12 countries, and has served on the boards of AVIXA, the Global Design Alliance, the Urban Land Institute’s Entertainment Council.
Craig Janssen has had a front-row seat to the way culture change has outpaced the design of the venues where people gather and has deep insight into how we can navigate an accelerating culture shift.
Cathy Hutchison, CPSM, Idibri
Cathy Hutchison is the Director of Marketing—Vice President of Idibri and a thought-leader in marketing professional services. She has generated millions of dollars in revenue for her firm and helps lead strategy for a team of 30. As an energetic content creator, with over 20 years of experience, Cathy speaks at conferences across the country and has bylines in over 10 publications including Hacker Noon, Business Insider, Career Relaunch, and Marketer.
Cathy leads the Mentor-Protege Program for SMPS Dallas and is the recipient of their 2018 Presenter of the Year award.