The Hall of Fame in Cooperstown is eons away when you’re waiting for your next rookie at-bat. Yessir, the career journey is difficult and challenging, as well as invigorating and rewarding, whether baseball or AEC marketing/business development. This interactive, engaging session is designed so everyone walks away more knowledgeable, insightful, and motivated as we examine career planning. We will investigate how Awareness, Acceptance and Action impact career development, and each module will have an exercise for personal reflection and growth. Through insightful stories, compelling examples, and engaging group discussion, attendees will experience how these three A’s affect their career path… and how to contribute to firm success. Attendees will gain fresh insights and confidence to stay in the game for the long haul. The speaker promises to deliver sound guidance and helpful resources that compel attendees to chart their leadership paths beyond this conference session.
Barbara Shuck, FSMPS, CPSM, Everest Marketing Services, LLC
Barbara Shuck, FSMPS, CPSM, shares her energy, passion and 35+ years’ experience to teach, challenge, motivate, and inspire others to achieve new heights. She has worked for general contracting, engineering, construction management, and architectural firms. As a consultant, she helps clients with internal communication and initiatives, and external efforts that win work through compelling and persuasive content and messaging. She has a bachelor’s degree in Communication Arts and French, and a master’s degree in International Business, (marketing emphasis), along with expertise in sales, printing, publishing, teaching, and marketing in the AEC industry.
Barbara has extensive experience collaborating with small and large firms, building strong marketing and communications programs, and crafting successful strategies and tactics. She assists clients with marketing research and strategic planning; project pursuit strategy, development and writing; communications planning; award submittals; public speaking and presentation skills; customized leadership, marketing and business development training; marketing collateral, websites; and more.