We see markets cooling and A/E/C firms wondering how to ensure they keep their market share and projects that are the right fit for them. Brands can take their eye off the ball regarding strategy, messaging, and targeting. This session focuses on understanding what the right fit is, how to ensure your brand communicates that, and ultimately, provides the messaging backbone for success.
Your future work is entirely reliant on your brand – your reputation, work, and what your clients say about you. Is your brand working for you? We will explore how to focus on your brand, the psychology of choice, how to use perception studies, and how your value proposition can be crafted to speak to the RIGHT clients for your brand. Walk away with a game plan to get from a great brand to a brand your target clients seek out.
Sarah Kinard, The Flamingo Project
Sarah is a strategic visionary with nearly 20 years of experience in professional services firm strategy, marketing, and implementation. She is known as a change agent, frequently hired by firms to create a strategy rooted in research, business practice, and scale resulting in their unique growth plan.
Her career has taken her from a well-regarded regional firm to a national K-12 firm to begin a Higher Education Practice so successful that it went global, to a Global Interior Architecture firm focused on Hospitality. Her experience and understanding of differing markets, project types, and growth strategies bring thoughtful, tailored solutions to Zweig’s clients.
Amanda Roehl, Pixels and Ink Studio
Creating a solid differentiator, like client experience, doesn’t happen overnight. Through significant work, Amanda generated buy-in within her former firm’s c-suite and worked with a team to create an award-winning CX program. By using marketing tools, such as client surveys, personas, client journey mapping, and client empathy maps, the team discovered ways to improve client experience (CX), resulting in 90% of the firm’s revenue from repeat clients. The firm found that CX wasn’t just a buzz word – it was a differentiator. Amanda started her own marketing consulting firm, Pixels & Ink Studio, where she offers a variety of marketing services.