Join seasoned marketers Melanie Meeks and Allie Horne on a rock-and-roll themed journey to improve your proposal writing skills. In a highly competitive market, refining the way you communicate within a proposal is an effective way to differentiate your firm. The proposal process is evolving, and clients are increasingly implementing page limit requirements, meaning less is more. In this session, attendees will receive practical tips and tricks for elevating your writing style, resulting in more effective and engaging pursuit materials. Attendees will learn how to craft a compelling statement of interest, project descriptions, bios, resumes, firm profiles, and leave behind materials. Previous writing experience is optional, rock and roll fandom is required.
Melanie Meeks, CPSM, Meeks Marketing
Melanie Meeks, CPSM has 16 years of experience in the A/E/C industry, specializing in the development of marketing strategy, client development, project pursuits, and public relations. She graduated from Texas A&M University, is a Certified Professional Services Marketer, and recently served as President of SMPS Houston. She was previously the Director of Client Development at Kirksey Architecture in Houston, and launched Meeks Marketing in 2013. Melanie enjoys working side by side with clients, helping them win work and achieve their marketing goals. A wife and mom of three, she can often be found running carpool to baseball and play practices, chasing her toddler around, or relaxing with a good book.
Allie Horne, CPSM, Meeks Marketing
Allie Horne, CPSM, is the Communications Director at Meeks Marketing, Inc. and has 11 years of experience writing both firm-published and third-party published articles and marketing pieces. Prior to joining Meeks Marketing, Allie was the Communications Manager at Kirksey Architecture where she developed both electronic and print media and more than tripled the firmʼs press mentions during her tenure there. Additionally, Allie has written over 75 published articles for Bisnow Commercial Real Estate News in markets nationally, and served as the technical editor for a Fortune 300 company. A proud University of Texas graduate, Allie resides in Austin with her video-game-designer husband, Ben, and inquisitive three-year-old daughter, Lola. In her free time, Allie can be found enjoying the outdoors and convincing Lola that the sky is blue.