There’s a new CEO behind the desk. Next-Gen-thinking CEOs bring a different perspective to running A/E/C firms than their predecessors. They are more collaborative, team-oriented, and at times less decisive than the last model. While that seems like the kind of leadership we’ve all been waiting for, it comes with some adjustments and challenges.
As we seek “business transformed through marketing leadership,” we need to recognize and appreciate a new decision-making model. We have to learn to trust in leaders that don’t have all the answers and don’t necessarily want to have all the answers. We have to understand the new order where marketing and business development is expected at the table as a trusted advisor.
Hear primary research conducted with these next gen CEOs and marketing/BD teams that are winning along with them and participate in the conversation about this new model and what it means for you.
Donna Corlew, FSMPS, CPSM, C*Connect
A native Tennessean, Donna is driven by a passion for coaching and helping others identify and maximize their unique talents and expertise. C*Connect works with firms across the US to focus strategic vision and market research, grow connections and chemistry, and help seller/doers and marketing/BD teams to thrive and win profitable work.
Active in SMPS since 1987, Donna has served in almost every role including a term as Society President in 2008 and is currently a Trustee for the SMPS Foundation. A CPSM since 1993, Donna achieved SMPS Fellow in 2004. She received the Society’s highest honor, the Weld Coxe Marketing Achievement Award, in 2019.
Frank Lippert, FSMPS, CPSM, GO Strategies, LLC
Frank Lippert, FSMPS, CPSM, is the founder of GO Strategies. He provides strategic pursuit planning, strategic market capture planning, and the functional seller/doer training to clients throughout the US. Frank is all about helping teams work more effectively and more efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. A good strategy and a focused approach to winning work with your target clients can save time and money, ease frustration, and lead to a happier workplace. Good, healthy, well-thought-out marketing practices lead to better team engagement, long-term marketing staff happiness, and more wins.
Frank has worked at small, medium, large, and mega-sized engineering companies in his 30 years in the A/E/C industry. He speaks regularly at SMPS, ACEC, WTS, APWA, and SAME conferences. Frank has served as the SMPS National Board chapter delegate and national president. He has been recognized as an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (CPSM). Now living in Sacramento, California, he works diligently to help up-and-coming marketing and business development professionals reach their full potential.