[vc_row][vc_column][vc_custom_heading text=”2017 Conference Sessions” font_container=”tag:h1|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal”][/vc_column][/vc_row][vc_row gap=”5″][vc_column width=”1/2″ css=”.vc_custom_1479768845744{border-radius: 2px !important;}”][vc_row_inner css=”.vc_custom_1479768517504{background-color: #032c43 !important;}”][vc_column_inner][vc_column_text]

CREATE – TRACK 1

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes”][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479761898336{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Thurs, February 2

9:45am – 11:00am[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1479766246873{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]ESSENTIALS OF GHOSTWRITING FOR THE A/E/C FIRM

Shennandoah Goodson, MSODL[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1479767981998{background-color: #eeeeee !important;}”][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479761903488{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Thurs, February 2

1:45pm – 3:00pm[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1479766258879{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]HIGH IMPACT SITUATIONAL INTERVIEWS: A STEP-BY-STEP EXPERIENCE

Susan Murphy[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479762403006{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Thurs, February 2

3:15pm – 4:30pm[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1479766268211{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]BUILDING A COMPETITIVE EDGE FROM THE INSIDE OUT

Stacy Stout, FSMPS, CPSM[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1479768006639{background-color: #eeeeee !important;}”][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479762438853{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Fri, February 3

8:45am – 10:00am[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1479766278105{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]VIDEO KILLED THE WRITTEN STAR: PLANNING AND IMPLEMENTING VIDEOS

Richie Huval and Jacob Huval[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479762522412{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Fri, February 3

10:15am – 11:30am[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1479766288011{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]DESIGN-BUILD AN A/E/C CONTENT MARKETING PROGRAM WITH BIG IMPACT

Tim Asimos, CPSM[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/2″][vc_row_inner css=”.vc_custom_1479768616595{background-color: #ffa640 !important;}”][vc_column_inner][vc_column_text]

CONNECT – TRACK 2

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479761908876{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Thurs, February 2

9:45am – 11:00am[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text]NEUROSELLING: HOW TO OUTSMART AND OUTSELL YOUR COMPETITION FROM THE RFQ THROUGH THE BOARDROOM PRESENTATION

Bryan Gray[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1479767990553{background-color: #eeeeee !important;}”][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479761913900{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Thurs, February 2

1:45pm – 3:00pm[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text]DIG DEEPER & PLAY BIGGER!

Sandi Ballard, ACC, CVACC[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479762403006{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Thurs, February 2

3:15pm – 4:30pm[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text]HOW TO WIN A PITCH

Matt Frankel, CPSM
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1479768014151{background-color: #eeeeee !important;}”][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479762438853{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Fri, February 3

8:45am – 10:00am[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text]SELL. DO. WIN BUSINESS | FINDING THE SECRET RECIPE

Carolyn Ferguson, FSMPS, CPSM, and Melissa Lutz, FSMPS, CPSM[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479762522412{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Fri, February 3

10:15am – 11:30am[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text]REVENUE HIDING IN PLAIN SIGHT

Wayne O’Neill[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row gap=”5″][vc_column width=”1/2″][vc_row_inner css=”.vc_custom_1479768631695{background-color: #df3c85 !important;}”][vc_column_inner][vc_column_text]

COMMAND – TRACK 3

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479761908876{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Thurs, February 2

9:45am – 11:00am[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1479766361287{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]JOINING THE LEADERSHIP TABLE | CREATING A VIABLE PATH FOR MARKETERS

Shannah Hayley, FSMPS, CPSM; Nancy Usrey, FSMPS, CPSM; and Hattie Peterson, FSAME[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1479768039366{background-color: #eeeeee !important;}”][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479761903488{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Thurs, February 2

1:45pm – 3:00pm[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1479766370150{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]A SEAT AT THE TABLE: FEMALE MARKETERS ON THE LEADING EDGE

Sharon Portnoy, AIA, Saskia Dennis-van Dijl, Jill Capanna, Associate AIA, Maggie Thacker [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479762403006{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Thurs, February 2

3:15pm – 4:30pm[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1479766378171{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]YOU WANT ME TO DO WHAT?: IDEAS FOR COMMUNICATING WITH YOUR TECHNICAL STAFF

Brad Thurman, PE, FSMPS, CPSM[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1479768044134{background-color: #eeeeee !important;}”][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479762438853{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Fri, February 3

8:45am – 10:00am[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1479766385951{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]ONE WRONG PROJECT RUINS YOUR BRAND

Craig Galati, AIA, FSMPS, CPSM, and Donna J. Corlew, FSMPS, CPSM[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479762522412{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Fri, February 3

10:15am – 11:30am[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1479766394824{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]BIG IMPACT. DARE TO UPGRADE YOUR PERSONAL BRAND

Cathy Hutchison, CPSM, LEED AP BD+C[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/2″][vc_row_inner css=”.vc_custom_1479768645129{background-color: #8bd2e5 !important;}”][vc_column_inner][vc_column_text]

ENLIGHTEN – TRACK 4

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479761908876{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Thurs, February 2

9:45am – 11:00am[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text]HOW NON-TECHNICAL MARKETERS/BD PROFESSIONALS BRING VALUE TO THE SELLER/DOER MODEL

Donna J. Corlew, FSMPS, CPSM, Craig Galati, AIA, FSMPS, CPSM[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1479768050324{background-color: #eeeeee !important;}”][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479761913900{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Thurs, February 2

1:45pm – 3:00pm[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text]CROSSING THE UNTHINKABLE BRIDGE: AN OPEN DISCUSSION ON HOW WE CAN BETTER DIFFERENTIATE OUR ORGANIZATIONS TO PRACTICE WHAT WE BELIEVE

Jay Acunzo[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479762403006{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Thurs, February 2

3:15pm – 4:30pm[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text]BUILDING YOUR FIRM’S FIRST-EVER MARKETING DEPARTMENT (OF 1)

Perryn Olson, CPSM, CCMP[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1479768056157{background-color: #eeeeee !important;}”][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479762438853{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Fri, February 3

8:45am – 10:00am[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text]CHANGE YOUR PERSPECTIVE. ENGAGE YOUR CLIENTS. REALIZE VALUE.

Nancy Usrey, FSMPS, CPSM[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text css=”.vc_custom_1479762522412{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Fri, February 3

10:15am – 11:30am[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text]THE EVOLUTION OF AN AEC MARKETER

Stacy Stout, FSMPS, CPSM[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id=”download”][vc_column][vc_separator][vc_empty_space][vc_column_text]

Presentations Available for Download

[/vc_column_text][vc_empty_space][vc_column_text]

ESSENTIALS OF GHOSTWRITING FOR THE A/E/C FIRM

Shennandoah Goodson, MSODL

 

BUILDING A COMPETITIVE EDGE FROM THE INSIDE OUT

Stacy Stout, FSMPS, CPSM

 

NEUROSELLING: HOW TO OUTSMART AND OUTSELL YOUR COMPETITION FROM THE RFQ THROUGH THE BOARDROOM PRESENTATION

Bryan Gray

 

DIG DEEPER & PLAY BIGGER!

Sandi Ballard, ACC, CVACC

 

SELL. DO. WIN BUSINESS | FINDING THE SECRET RECIPE

Carolyn Ferguson, FSMPS, CPSM, and Melissa Lutz, FSMPS, CPSM

 

JOINING THE LEADERSHIP TABLE | CREATING A VIABLE PATH FOR MARKETERS

Shannah Hayley, FSMPS, CPSM; Nancy Usrey, FSMPS, CPSM; and Hattie Peterson, FSAME

 

YOU WANT ME TO DO WHAT?: IDEAS FOR COMMUNICATING WITH YOUR TECHNICAL STAFF

Brad Thurman, PE, FSMPS, CPSM

 

ONE WRONG PROJECT RUINS YOUR BRAND

Craig Galati, AIA, FSMPS, CPSM, and Donna J. Corlew, FSMPS, CPSM

 

BIG IMPACT. DARE TO UPGRADE YOUR PERSONAL BRAND

Cathy Hutchison, CPSM, LEED AP BD+C[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row]