Host & Creator, Unthinkable
Unthinkable: How Smart Marketers Execute on Big Ideas without Big Resources
Read a blog or attend a talk about creativity in marketing or sales, and you’ll inevitably wind up hearing the impossible: Just be like Red Bull! Look at American Express! How great is Marriott? We should market and sell like IBM! And while they may be creative, innovative, and smart, the fact remains that WE are not any of THEM. Despite that reality, we still want to execute on bigger ideas that have bigger impact for our businesses.
The problem with big ideas built to have big impact is just that — it all seems so big. But then we go back to work and have goals to hit and bosses to convince. However, once you look past those big brand examples, it turns out that plenty of the world’s smartest, most innovative marketers aren’t doing things that we’d find impossible. But at first glance, it MIGHT be things we’d deem unthinkable.
With this fast-paced and hilarious talk, keynote speaker, writer, and podcast host Jay Acunzo will officially kick off our event and get you fired up for the rest of the day. He’ll share stories of practitioners and leaders alike who are doing what their competitors wouldn’t dare try, as well as the smart framework that makes it all seem pretty darn logical. In a world where we can’t seem to escape conventional thinking to evolve and be more creative, these marketers have broken from the average to do exceptional things. To them and their discerning bosses, it feels smart. To others, it looks utterly insane.
Ask yourself: Are you ready to do the unthinkable?