How can you be a catalyst for future growth and position your company for success and growth?
Join us for an open exchange of knowledge and information shared by some of our esteemed SMPS Fellows. Learn how to become your firm’s MVP this year by using strategic thinking in order to transform your business for success well into the future. 2020 is here, and it’s time to look at new ways of thinking so that we can better understand what our clients need, even before they know they need it.
Our panelists represent many years of involvement and vast knowledge of the industry making this event a unique learning opportunity. The panelists will engage in open discussions about how to use strategy and visioning as catalysts for their firms’ success. This conversation is open to professionals at all stages of their careers. During this session, you will hear first-hand how these changemakers have been successful, and tips for moving your firm forward. We hope you will also discover how to lead the charge and transform your firm through marketing leadership.
SMPS Fellows represent the highest level of experience and leadership in marketing and business development within the design and building industry. Fellows serve as a resource at the chapter, regional, and international levels, providing insight, ideas, programs, and mentoring for the benefit of the members and the society. In addition, these individuals teach, write, and speak on marketing issues outside of SMPS, working to advance the profession of marketing professional services throughout the architectural/engineering/construction industry (professional services).
Melissa Lutz, FSMPS, CPSM
Melissa Lutz is a Principal at Champlin Architecture, and a member of the corporation’s Board of Directors. A member of SMPS since 1992, she was named a Fellow of the Society in 2010. Melissa is currently the SMPS Society Board of Directors President, and is the Past-President of the SMPS Foundation. She also is a committee member and Past-President for the Greater Cincinnati Chapter of Commercial Real Estate Women (CREW), a board member of the Northern Kentucky Chamber of Commerce, Diverse by Design-Agenda 360 Committee Member and a member of the Advancement Committee for the Children’s Home of Cincinnati. She also volunteers for the Carnegie Arts Center, and donates her time to Suits That Rock- an effort which has raised almost $1m for children’s arts educational programs. A Past-President of the Greater Cincinnati Chapter, Melissa continues to volunteer with her chapter and assists with various committees and initiatives.
Melissa has recently presented at the SMPS Build Business Conference, the AIA Ohio Valley Regional Conference, SMPS Heartland Regional Conference, SMPS Pacific Regional Conference, SMPS Southern Regional Conference, SMPS Southeast Regional Conference, SMPS Southwest Regional Conference, CREW Greater Cincinnati, SMPS Chicago, SMPS Indiana, SMPS Greater Cincinnati, SMPS Northeast Ohio, and The University of Cincinnati’s College of Business and has written articles on business development and marketing for various publications. Melissa was one of the Researchers and Authors for the SMPS Foundation’s book, A/E/C Business Development-The Decade Ahead, and continues to serve the Foundation in research endeavors and initiatives. Melissa also volunteers for Allied Construction Industries as the chair of their Marcomm Committee, and she recently led a team of professionals to engage the organization in a rebrand. In 2017, she received a Distinguished Service Award from ACI for her work with the organization.