Our presentation showcases the marketing potential that evolves from establishing a strong Corporate Responsibility initiative. Reputation drives success in the AEC industry, where relationships and trust are cornerstones to keeping an edge in a competitive and cutthroat environment. Corporate branding commands perception. It reflects a company’s culture and offers consumers the opportunity to identify with a message. In an industry that is so intertwined with its community, the way a firm engages the community is often the difference between whether a project is approved, which team is chosen, or how well a firm withstands negative attention due to mistakes or unforeseen delays.
A generation of clients is increasingly choosing companies and firms of all sizes that engage with their communities as good corporate citizens. We lay out the path to an effective corporate responsibility plan as well as the natural marketing opportunities that position firms for maximum success.
Sarah Somerville, The Somerville Group
Sarah Somerville is Principal of The Somerville Group, a strategic management consulting firm focusing on targeted business solutions. Areas of specialization include corporate responsibility, organizational and leadership consulting, business development, public relations, crisis management, and community initiatives. Sarah is a member of the Board of Directors for the Women’s Energy Network, serving as the Director of Community Initiatives. Additionally, she has served on the Educational Committee of the SMPS Southeast Louisiana Chapter, where she helps provide programming, training, and educational opportunities for its members.
Rachel Harris, The Lemoine Company
Rachel Harris is the Director of BD and Marketing for The Lemoine Company. With 12 years of business development and marketing experience in the AEC industry, Rachel is involved with strategic planning, client development, and corporate growth initiatives for her firm. Rachel is the Past President of the SMPS Southeast Louisiana Chapter and has been a frequent speaker for chapter events, luncheons, and marketing education topics.