AEC marketers are often faced with demanding deadlines and limited resources. Many don’t have time to think about the overall design of a submittal that graphically complements the message and is visually compelling for the reader. This session will focus on understanding seven basic graphic design principles relevant to our industry with visual examples and software applications that support strong design.
By understanding and consistently using the principles below, design quality of submittals could skyrocket.
Julie Shaffer, Shaffer Creative
Julie Shaffer, CPSM, founded Shaffer Creative in 2012 with a vision: to provide creative marketing and graphic design solutions through communication strategy, company branding, photography, and data management. Julie makes her clients stand out from the competition through visual design and strategy. As an Adobe Certified Expert in InDesign CC 2015, she is a go-to expert for marketing collateral development and hands-on learning. Julie has provided multiple software presentations for SMPS Fort Worth and clients with accolades for more. She has also presented to SMPS Dallas and the Society for Design Administration on marketing and graphic design best practices. Julie is a member of SMPS Fort Worth, served as Sponsorship Director (2011-2012) and President (2013-2014). She was the Communications Chair for SMPS’s Southern Regional Conference in 2015. Prior to founding Shaffer Creative, she honed her skills during 11 years in marketing, creative design, and management with a Texas-based engineering firm.