Your clients struggle to tell your firm apart because the field of competitors are all qualified with little to differentiating each. They want more–they seek out thought leaders, not order takers and will pay more for your expertise. Learn from a seasoned marketer that helped dozens of A/E/C firms to showcase their expertise by creating content marketing strategies, and who is now working on the inside to build his firm’s content marketing program from scratch.
Learn how to determine if your company is a good fit for content marketing and how to get C-Suite buy-in. We’ll discuss how to get started including what content you should create and curate, tactics to utilize, and how to implement things without losing your mind.
We’ll talk about common pitfalls to avoid and when to work with an agency as well as review distribution and how to get employees involved.
Perryn Olson, CPSM, CCMP, My IT
Perryn Olson is a sought after B2B marketer that specializes in brand marketing, content marketing, and marketing automation. He mixes proven marketing tactics with technology to develop cost-effective initiatives that seamlessly integrate business development, recruiting, culture, and marketing.
Before joining My IT, an IT firm that works with A/E/C firms, Perryn led The Brand Constructors, a construction marketing firm, and worked with Hinge Marketing, a professional services marketing firm that specialized in high-growth A/E/C and technology companies.
He is a certified marketer with SMPS and the Construction Marketing Association, past president of SMPS Southeast Louisiana, a past co-chair of SMPS Southern Regional Conference, and named to ENR’s 20 Under 40 in Texas and Louisiana. Perryn speaks regularly and has written extensively for construction industry publications. In 2014, he published his first book, Construction Executive’s Guide to Brand Marketing and continues to be quoted in marketing publications and blogs.