Now in its 16th year, the SMPS Southern Regional Conference (SRC) is an annual event focused on providing top-notch professional development opportunities through networking and education. Traditionally, the conference is designed to feature A/E/C (Architecture/Engineering/Construction)
market trends, best practices and marketing strategies. During two and a half days of networking and educational programming, attendees have the opportunity to learn from some of the nation’s top professional services marketers.
The SMPS SRC 2018 will be held January 31-Feburary 2 at the Four Seasons Hotel in Houston, Texas, and the conference planning committee is now accepting applications for speaker positions.
Speakers who are selected to present during the 2018 SMPS Southern Regional Conference will enjoy:
• Full-conference registration worth approximately $450, which includes all conference meals and sessions, one ticket to the opening reception on
Wednesday evening, and admission to the Thursday evening event.
• Reimbursed transportation costs (airfare, taxi, mileage, etc.) of up to $500/single speaker or $750/two or more speakers.
• One night’s stay at the conference hotel per session.
• Reputation as an industry expert in respective specialty areas.
• Exposure to a prospective audience of 250+ A/E/C leaders in attendance in addition to the 800+ SMPS Southern Regional members in Texas, Oklahoma, and Louisiana.
• Opportunity to build new business.
• Opportunity to find additional speaking opportunities for SMPS chapters and regional conferences.
• An evaluation summary from session participants
Selected speakers are expected to provide ample time between their arrival to and departure from the conference in order to accommodate their respective presentation time. We recommend arriving to the conference the day/night before the designated presentation time and leaving late in the day following the presentation, or speakers are welcome to stay for the duration of the conference at their own expense.
Educational programs in the four designated tracks will include approximately 15-20 sessions running 75 minutes each.
Program formats include the following:
• Lecture – While lectures typically consist of a speaker providing the attendees with information, this format should incorporate a 10- to 15-minute question-andanswer segment to actively engage learners.
• Panel Discussion – Panel discussions give attendees the opportunity to hear three to four viewpoints on a specific topic. Concluding with an extensive question and answer session, this format gives attendees direct access to experts. Panels are limited in size to no more than one moderator and three panelists.
• Roundtable Discussion – Roundtable discussions focus around a particular topic and involve small groups of approximately eight to ten professionals. This format enables attendees to digest new concepts and share personal experiences with peers.
• Workshop – Workshops are hands-on learning experiences that use group discussion, exercises, demonstrations, and case studies. Workshops
typically run through two back-to-back time slots (with a break) and host about 30 to 50 attendees.
• Best Practices – Best practice sessions provide concrete examples of successful plans implemented in some of today’s most respected companies. Attendees gain industry and outside perspectives on a variety of issues. Many times this type of program uses case studies.
Success in marketing is based on attention to client needs, solid research, thoughtful strategy, well-executed tactics, and consistent measurement of the return on your marketing investment, enhancing the firm’s brand, messages, and client relationships while standing out from the crowd. This track is all about creating content, proposal development and design to position your firm ahead of the curve with what’s new, up-and-coming, and effective in all things marketing from powerful messaging, amazing creativity, and stellar communications. It explores the latest trends, tools, and technologies from inside and outside the industry to ramp up the A/E/C marketing program for the future and earn marketers a seat at the management table.
Effective business development directly affects the bottom line. Knowing where to find clients and projects, understanding how to narrow the focus of the opportunities to be pursued, and fostering healthy business relationships are all keys to a well-rounded and robust business development program. Sessions in this track will explore the strategies and tactics to retain clients and to capture new clients—especially when the competition is intense.
Successful A/E/C firms understand that marketing/business development and leadership go hand-in-hand. Effective leaders are able to take command of any situation. More importantly, they don’t just possess their own leadership skills but they also help others define leadership. So what is leadership? Leadership embodies confidence, execution, success, momentum, teamwork, positivity, perseverance, enthusiasm, knowledge, perspective, control and focus. Sessions in this track will aim to help attendees develop their leadership side and how to teach others the soft skills to succeed.
This fourth track will be interactive. Taking lessons into action. These may take the form of roundtables, demonstrations, interactive role playing, workshops, etc. This is the chance to get the audience truly engaged and practicing their skills at the conference.