Videos are becoming the next big thing for the A/E/C marketing industry to undertake. But what do they involve? From storytelling to scripting and angled shots to personal interviews, videos require a workable process. Expectations of a final product can be frustrating when the amount of work is not realized up front. This session will walk through the process of creating videos for business and discuss options for equipment as well as hardware for every budget. Discussions will also cover ideal video channels for audiences and the nuances for social media video.