Why You? and Why Now? – poorly answer these at your own peril!
These two simple questions are being asked continually by your prospects and those sitting through your RFP pitch.
But here’s a secret . . . your prospect is not a person, heart or soul; it’s actually a 3 pound organ called the brain! Yet, as amazing and powerful as the brain is, it’s very primitive in its decision making. During this dynamic 75 minute session, you’ll learn how your prospect’s brain scientifically makes a buying decision; how to craft brain friendly messages; making your offer easier to understand, easier to digest, leading to faster and more efficient decisions . . . in your favor!
95% of presenters pitch in the exact opposite way than our brain’s decision making process. You will learn the exact way to do it right, giving you a big advantage over your competitors. Smart companies are embracing the concept that attention is the new currency and are developing a brain-based approach to their selling and presenting that does just that, captures and holds attention all the way to decision.
Here the keys and secrets will be revealed to how you will continually reinforce the Why You and Why Now in a way that triggers the right buying decision, which is choosing you!
Those violating these key “brain rules” risk becoming commoditized and taken out of contention. This session is a must for those who present and pitch for your company’s biggest opportunities. If you don’t attend; let’s hope your competitor doesn’t either!