Although the A/E/C industry is male-dominated, a majority of Marketing and Business Development professionals within A/E/C firms are women. Too often, a double whammy of implicit bias based on gender and a lack of respect for those in “support” roles conspire to marginalize non-technical professionals.
This panel discussion will address this issue by highlighting examples of female marketers and business developers who are strong leaders within their firms and have used their positions to drive change within their organizations. The session will focus on opportunities for leadership in the marketing/BD role, from leadership in attracting talent to influencing workplace culture to retain talent.
The panelists will be women in Marketing and BD positions at nationally recognized firms who have attained a level of influence within their firms, in some cases attaining a Principal or Partner title. The panelists will share stories relating how they came to define their roles, gain the respect of their firm’s leadership, and transcend the bias they confronted early in their careers.