Following his keynote, join Jay Acunzo and a handful of your peers in an informal, discussion-based breakout session. During this time, you’ll discuss your own business and brand, with the goal being to start applying the Unthinkable methodology to better differentiate and wow customers both existing and new. What’s already working? What’s not? What seems too far out of reach, and how can we move forward in ways that are specific and concrete long after the event is over?
In selling and marketing our services to others, it’s often HOW you do your work (not what you do) that closes sales and leads to happy customers. In that world, concepts like brand and creativity aren’t merely fluff. They’re the means to a very powerful end: your unfair advantage. They create instant, positive, emotional responses from customers that make you the obvious choice over competitors. Let’s take this opportunity, with the pressures of our daily jobs on hold for a brief moment, to step back, think critically about these hard questions, and help each other succeed.