Ever thought of taking the big jump and work at a firm that has never had a marketer? Already in deep and not sure where to turn? Join our discussion on the potential opportunities and pitfalls in creating a marketing department from scratch including how to get c-suite and company-wide buy-in. We’ll discuss how to assess the situation, triage the immediate needs, and how to juggle both short-term fires with the long-term plan. We will talk about what key metrics (KPIs) you track [and what your c-suite is tracking] along with when to get help (hiring or outsourcing). Don’t feel like you’re all alone in the sea of chaos, join your peers at other firms flying solo in conversation and continue engaging long after SRC.