Working as the sole marketer or as part of a limited marketing team in a company surrounded by technical staff can leave you wondering how to make the most out of your time and limited budget. In this environment, making smart decisions to work smarter, not harder, is essential.
Attendees will learn how to transition from a reactive approach to a proactive model of planning and implementation. This session will cover the following: 1) How to use planning and research to your benefit; 2) How to develop a communication plan for a prioritized approach to marketing projects; 3) How to develop a content stream and leverage information across multiple tactics, both internal and external; 4) How smart marketing can maximize the efforts of a small marketing team and generate real results backed by industry data.
Lindsey Kubes, Shaffer Creative
Lindsey Kubes, CPSM, is a Senior Marketing Strategist with Shaffer Creative. Her passion is strategy development and brand implementation through efficient company communications and outreach. Her approach includes both internal and external communications to yield measurable results. Lindsey has received 11 state and national awards from SMPS, IABC, PRSA and AMCP for projects that span branding, direct mail, brochures, magazines, marketing plans, marketing campaigns and graphic standards. With 13 years in marketing and management for regional and national A/E/C firms, Lindsey has led teams of staff and executives in every area of marketing: proposals and presentations; marketing and communications plans; public relations; public involvement; brand audits; and integrated communications programs for corporate and expert positioning. Lindsey was a founding board member of the SMPS Fort Worth Chapter and also served as Secretary. She holds a bachelor’s degree in English and Professional Writing Certificate from Texas A&M University.