Why do people do what they do, especially when sometimes it seems to make interactions and projects so challenging? Utilizing personality theory and engaging in five simple behaviors, you can transform “trouble customers” into dream clients, unlock hidden productivity in your own workday, say goodbye to conflict with your coworkers, and deliver more value to your clients by truly understanding their customers.
Thanks to SMPS, you’ll go back to work with concrete ideas to help you use empathy and an understanding of what makes people “tick” to become a more effective marketer. You will have the tools to truly understand why customers, coworkers, and others in your life behave the way they do.
Casey Cobb, Project Ricochet
Casey Cobb helps organizations thrive by keeping leaders focused on delivering value. Casey believes in testing assumptions early and often — and puts that theory in practice as a software engineer, inventor, angel investor, writer, and speaker. He has co-founded three companies, including digital marketing agency Project Ricochet, and speaks regularly at conferences, accelerators, and companies on topics ranging from co-founder selection to his popular “Avoiding Accidental Evil” keynote. He’s written 30+ articles on the intersection of technology and management, and gives back as an entrepreneur by advising several software startups. Casey lives in the San Francisco Bay Area with his wife and 5-year old son.