In today’s competitive marketplace it can be difficult to differentiate your firm. Everyone boasts extensive experience, passionate people, and a unique collaborative process. So, how do you create and pitch content that helps you stand out from your competitors? One way is through an effective public relations plan. A third-party endorsement of your firm’s credibility creates more brand leverage than a slew of self-published marketing pieces. But, the public relations world is fast-paced, mystical, and often intimidating. In this session we will discuss how to develop a simple public relations plan, craft corresponding content, and effectively pitch to news outlets.
Catie Dixon, Bisnow
Catie Dixon is managing editor and Central U.S. regional editor for Bisnow, the largest commercial real estate publication in the U.S. She began at the company as a reporter, launching Bisnowʼs Houston publication in 2009 and growing its readership to nearly 17,000 direct subscribers and 42,000 readers. As managing editor, she oversees a staff of 30 editors, reporters and freelancers, and manages editorial direction of news products in nearly 40 markets in the U.S., U.K. and Canada. Catie lives in Houston and stays busy trying to keep up with her husband Randall, daughter Kayla and three rambunctious labs.
Allie Horne, Meeks Marketing
Allie Horne is an AEC marketing consultant for Houston-based Meeks Marketing, Inc. with 10 years of experience on both the private company and media side of public relations. Prior to joining Meeks Marketing, Allie was the Communications Manager at Kirksey Architecture, and was able to more than triple the firmʼs press mentions during her tenure there. Additionally, Allie has written over 75 published articles for Bisnow Commercial Real Estate News in markets throughout Texas and nationally. Allie resides in San Francisco with her video-game-designer husband Ben and inquisitive one-year-old daughter, Lola. In her free time, Allie can be found enjoying the California sunshine and convincing Lola not to eat crayons.