Over the last several years, the war for talent in the A/E/C industry has been escalating. Winning the battle for the best and brightest talent necessitates new approaches to recruitment and talent acquisition. Having a strong brand and a effective marketing strategy is not only crucial to a firm’s success in attracting and retaining clients. It’s also essential for attracting and retaining the right kind of employees as well. This session aims to help attendees understand how an employer branding and talent marketing strategy can bridge the gap between marketing and HR. We’ll explore how a marketing approach to talent acquisition can put your employer brand on the map and help to bring top candidates in the door. You’ll learn how a Marketing/HR partnership can have a positive impact on your firm’s brand, employees, culture, and bottom line.
Tim Asimos, CPSM, circle S studio
Tim Asimos is a recognized authority and catalyst for change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from more than 15 years of experience both inside and outside the industry. As Vice President and Director of Digital Innovation at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, lead generation, account-based marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM). He’s also a member of the American Marketing Association and is a Past President of the Richmond, Virginia chapter.