The Marketer’s Dilemma: Building Your Career Without a Defined Path

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text el_class=”presdesc”]Whether you’re a department-of-one or part of a team, you’ll reach a career decision point. This program will help you assess internal vs external opportunities, give tips for rebranding in place, and guidance for a move that contributes to your personal and professional growth.

We come to conferences for inspiration and learning, for ourselves and for our firms. This program will honestly address the choices we make in our careers, looking at how we can continue to bring value to our employers and satisfaction to ourselves while navigating the undefined career paths of contemporary A/E/C marketers.

Leveraging SMPS best practices (such as Blueprints), applying concepts of storytelling, and seeking inspiration from the entrepreneurial spirit of start-up culture, participants will leave with a fresh perspective on their own career journey. There will be two in-program exercises in roundtable groups, and a bridging exercise to action after the conference.[/vc_column_text][vc_empty_space height=”30px”][vc_text_separator title=”Speaker” color=”custom” border_width=”2″ accent_color=”#e5e5e5″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][vc_column_text][/vc_column_text][/vc_column][vc_column width=”3/6″][vc_column_text el_class=”biodesc”]Joanna Hoffschneider, Resolute Consulting LLC

Joanna Hoffschneider brings her first career in teaching and training and her second in A/E/C business development, marketing, and leadership to her work in strategy, professional development, and executive coaching through Resolute Consulting LLC. Known for her ability to hear the signal through the noise, Joanna works with businesses and individuals at a range of scales. She provides customized professional development services and has developed coaching curricula focusing on mid-career professionals.

Joanna’s multi-cultural point of view and natural curiosity – she’s an expat-Brit who grew up in the Far East – allow her to make connections and provide perspective that create meaningful “aha!” moments. A frequent speaker and facilitator at both public and private conferences, Joanna is fascinated by the intersection of natural and learned skills; best practices and daily realities; planned strategy and implemented tactics.[/vc_column_text][/vc_column][vc_column width=”2/6″][vc_empty_space height=”15px”][vc_column_text]

Joanna Hoffschneider


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