Storytelling: How Philanthropy Can Help Tell Your Firm’s Story
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text el_class=”presdesc”]A compelling narrative is always at the heart of successful communications campaigns. Celebrating its 100th year in 2019, Garver leveraged strategic storytelling to execute a successful philanthropic campaign that engaged employees, clients, and communities served by the firm. Garver CEO Dan Williams and Corporate Communications Lead Laura Nick will share a look behind the curtain at how the firm’s corporate-wide STEM initiative positively impacted thousands of students, strengthened client relationships, and garnered more than 200 television, online, and print media reports, reaching an audience exceeding 4 million. This session will demonstrate how corporate philanthropy paired with authentic storytelling can help build your brand.[/vc_column_text][vc_empty_space height=”30px”][vc_text_separator title=”Speaker” color=”custom” border_width=”2″ accent_color=”#e5e5e5″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][vc_column_text]
Dan Williams is Chief Executive Officer at Garver, a professional services firm with nearly 700 employees. Dan’s leadership has been a major component in guiding the company through transformational growth, expanding into new markets, and improving the Garver brand. Beginning as a design engineer in 1982, Dan has risen steadily through the company—as a project manager for airport and civil projects; as vice president and regional office manager for Garver’s Tulsa, Oklahoma office; as executive vice president and chief engineer; and six years as president and chief executive officer. Dan has been integral in shaping Garver’s impact on the nation’s infrastructure needs, while also contributing to the advancement of the industry for almost four decades. He was recently accepted into the ACEC College of Fellows.
Laura Nick, Garver
As Garver’s Corporate Communications Leader, Laura Nick leads the in-house communications team charged with all facets of branding, strategic marketing, and internal communications. Since joining the firm in 2011, she created the firm’s competitive recruitment program; developed GarverGives, the company’s employee-driven charitable giving program that prioritizes STEM partnerships; and is currently spearheading Garver’s centennial year celebration, which includes hosting all of Garver’s 650 employees in its founding city of Little Rock in October 2019. She was recently named to the Arkansas Business 40 Under 40 ranking.[/vc_column_text][/vc_column][vc_column width=”2/6″][vc_empty_space height=”15px”][vc_column_text]