Four tracks. Plenty of ways to steer your career.
Explore the 2027 SRC educational lineup, featuring sessions for every stage of your AEC marketing and business development career. From building your foundation to sharpening your creative skills, expanding your influence, and leading your firm, there's something for everyone.
Browse the tracks below to explore sessions and meet the speakers.
Tracks
Building Confidence, Skills, & Connections
Whether you're new to AEC marketing or looking to strengthen your foundation, this track is designed to help you find your footing and build confidence. Explore practical approaches to managing workloads, navigating pursuits, embracing new ideas, and communicating effectively. Walk away with tools and insights to make an impact, no matter where you are in your career.
You Set the Menu: The Overwhelmed Marketer's Cookbook (Workshop)
Speaker: Dana Williams, CPSM | Hyder Construction
The Innovation You're Not Attempting (Lecture)
Speaker: Julie Huval, FSMPS, CPSM | Marketing Operations Advisor
From Wrangling Deadlines to Steering Pursuit Strategy (Lecture)
Speaker: Pam Conine, CPSM | Shaffer Creative
Every Conversation Steers Your Brand (Lecture)
Speaker: Keith Bailey | Articulated Intelligence
Stop Cleaning Up. Start Closing Out. (Lecture)
Speaker: Rachelle Ray | OpenAsset
Fresh Ideas, Bold Brands, & Creative Thinking
For marketers and creative professionals looking to sharpen their skills and bring fresh ideas to their work. Explore visual storytelling, proposal design, brand differentiation, and creative strategies that go beyond the AEC industry. Discover new ways to communicate your firm's value, stand out from the competition, and create work that makes an impression.
Seeing Like a Marketer: Directing Visual Stories for Stronger Brands (Lecture)
Speakers: Sandra Barker & John Barker | Sky is Wide
Borrowed Brilliance: Looking Beyond the AEC Industry to Steer Your Brand Forward (Lecture)
Speaker: GinaRenee Autrey | Kleinschmidt Associates
From Dense to Distinctive: An RFQ Design Lab (Workshop)
Speaker: Audra Allen | Emerald Fox Marketing & Consulting
Survey Says! From Client Feedback to Competitive Advantage (Lecture)
Speakers: Melanie Meeks, CPSM & Allie Horne, CPSM | Meeks Marketing
Don't Run With the Herd: A No-Bull Approach to Differentiation (Lecture)
Speaker: Alex Ray | TOKY
Turning Experience into Influence & Impact
Ready to take a more strategic role within your firm? This track focuses on building influence, strengthening leadership skills, and connecting everyday marketing efforts to broader business goals. Explore everything from thinking like a principal and improving pursuit strategy to developing teams, navigating relationships, and using data to make smarter decisions.
The Proposal Review: From Compliant to Compelling (Live Proposal Workshop)
Speaker: Kelly Jo Jefferis, CPSM, LEED Green Associate | Threaded Marketing Group
Take the Reins: Start Thinking Like a Principal (Lecture)
Speaker: Courtney Kearney, FSMPS, CPSM | CKearney Consulting
From First Day to First Pursuit: Onboarding That Works (Lecture)
Speakers: Lori Reza & Robin Buchanan, CPSM | Freese and Nichols
Better at People: How to Build Influence When You Don't Have Authority (Lecture)
Speaker: Rachel Andreoli | Andreoli Strategies
Garbage In, Garbage Out: Fixing AI's Data Problem (Lecture)
Speaker: Miles DePaul | Flowcase
Leading Firms, Shaping Strategy, & Driving Growth
Designed for senior leaders, directors, principals, and experienced marketers focused on the bigger picture. Explore strategies for driving firm growth, building stronger teams, navigating organizational challenges, and positioning your firm for long-term success. These sessions bring together leadership perspectives, fresh ideas, and practical approaches to making a lasting impact.
The Visibility Gap: Your Next Client Is Asking AI (Lecture)
Speaker: Leslee Owen | Movement Maker
Before a Crisis Strikes: Strategies for Marketers to Build Organizational Readiness (Lecture)
Speakers: David Marino, CPC & Dan Purschwitz, CPSM | Freese and Nichols
Why You? Creating Value Propositions That Win Work (Workshop)
Speaker: Cynthia Harvey-Brown | AECcelerate
Steer From Within: Strong Teams Don’t Happen by Accident (Lecture)
Speaker: Jeff Visnic, P.E., PMP | Reclamation Collaborative
The Behavior Blueprint: Internal Campaigns That Drive Action (Lecture)
Speakers: LaKeta Morris & Sara Connell | O'Donnell/Snider Construction
