Choose Your Track
Tracks
Empowering Emerging Marketers to Connect, Contribute, and Grow
Track Location: Mulberry
This track is built for early-career professionals stepping into the AEC marketing world. From day one, you’re part of a team—and these sessions will help you show up with confidence, ask smarter questions, and contribute meaningfully. Covering foundational topics like internal communication, brand alignment, and the proposal process, this track is designed to shorten the learning curve and help you understand how your role supports unified firm success. You’ll leave with practical tools, a clearer sense of purpose, and the confidence to grow your influence from the start.
Proposal Unity: One Team, One Vision (lecture, presented twice!)
Speaker: Pam Conine at Shaffer Creative
What’s the ROI on That Happy Hour? A Cocktail-Themed Guide to Smarter, More Strategic BD (lecture)
Speakers: Brittany Hendrickson, CPSM at Kitchell & Roberta Salas at Dunaway
Burnout Banter LIVE: What We Wish We Knew – An AMA for Emerging AEC Marketers (lecture)
Speakers: Rachelle Ray at OpenAsset/Proposal Industry Experts & Jeff Visnic at Reclamation Collaborative
From Wallflower to Power Player: Unifying Business Development and Technical Staff (lecture)
Speaker: Amanda Greenfield, CPSM at Walker Consultants
Getting Beyond 'This Sucks': Critical Advice about Criticism and Advice (lecture)
Speaker: Erica Brooks at Hello Creative Solutions
Grow or Go: Intentional Career Building for AEC Marketers (lecture)
Speaker: Joyce Watson, CPSM at Cleary Zimmermann Engineers & Audra Allen at Emerald Fox Marketing
Tactical, Hands-On Sessions for Unified, High-Performing Teams
Track Location: Live Oak
This track features multiple 2-hour, interactive workshops designed for professionals across marketing, business development, and technical roles. “Interactive” means you’ll be actively participating—bring your pen, paper, or laptop to engage in real-time exercises, discussions, and problem-solving activities. These sessions are focused on delivering tactical, implementable strategies you can take back to your team—whether you’re part of a large department, a cross-functional group, or attending solo with the goal of sharing insights at your firm. You’ll explore practical tools for breaking down silos, building trust, and strengthening collaboration to help your team thrive—no matter its size or structure.
Unified Voices Win Work: Coaching Your Team to Speak with Purpose (workshop)
Speakers: Barbara Shuck, FSMPS, CPSM at Everest Marketing Services & Lindsay Young at nu Marketing
Beyond Proposals: Building a Unified Marketing Toolkit (workshop)
Speaker: Julie Shaffer, FSMPS, CPSM at Shaffer Creative
Unify and Activate: Marketing Leadership in the Heat of the Pursuit (workshop)
Speaker: Donna Corlew, FSMPS, CPSM at C*Connect
Unifying Strategy, Messaging, and Relationships at the Next Level
Track Location: Walnut
Designed for mid- to senior-level marketing and business development professionals, this track
The Leadership Magnet: Command, Connect, and Electrify Your Presence (lecture)
Speaker: Dean Lincoln Hyers at SagePresence
Selling Upwards - Selling Ideas to Smart, Skeptical, Risk-Averse Leaders (lecture)
Speaker: Chad Rothschild at Rothschild Marketing
Unifying the Pursuit: Building Strategic BD Habits That Align Teams and Drive Results (lecture)
Speakers: Tracy Jenkins at 3QC, Saundra Price at W.E. O'Neil Construction, & Jesse Urquidi at Cordoba
Blueprint for CX Success: How Leading Firms Win with Client Experience (lecture)
Speaker: Ryan Suydam at ClientSavvy, A ClearlyRated Company
Future Proof Your Firm's Business Development Knowledge (lecture)
Speaker: Barbara Stiles, FSMPS, CPSM at Stambaugh Ness
The Connector Effect: Unifying Marketing, Operations, and Community Influence (lecture)
Speaker: Katie Hertel at Olsson
Different. At Last. How Your Brand Truth Sets You Apart and Builds Trust (lecture)
Speaker: Jerry Gennaria at TOKY
Advancing Ideas, Tools, and Impact
Track Location: Willow
Geared toward marketing and business development professionals, this track explores innovation in its many forms—from emerging technologies and digital platforms to strategic tools, theoretical frameworks, and creative processes. These sessions go beyond the basics to examine how innovation can be thoughtfully integrated into firm culture, workflows, and client engagement. Whether it’s AI, automation, design thinking, or new approaches to collaboration, this track highlights real-world examples of what’s working—and what’s next. You’ll leave with fresh insights, practical strategies, and the confidence to lead innovative initiatives that unify teams and elevate results.
