Choose Your Track
Planning for the 2027 SRC educational program is underway!
Interested in helping to steer the conversation? Stay tuned for our Call for Speakers.
In the meantime, explore our 2026 educational offerings below.
Tracks
Building Confidence, Skills, and Connections
Whether you're new to AEC marketing or looking to strengthen your foundation, this track is designed to help you find your footing and build confidence. Explore practical approaches to managing workloads, navigating pursuits, embracing new ideas, and communicating effectively. Walk away with tools and insights to make an impact, no matter where you are in your career.
You Set the Menu: The Overwhelmed Marketer's Cookbook (workshop)
Speaker: Dana Williams, CPSM at Hyder Construction
The Innovation You're Not Attempting (lecture)
Speaker: Julie Huval, FSMPS, CPSM at Marketing Operations Advisor
From Wrangling Deadlines to Steering Pursuit Strategy (lecture)
Speaker: Pam Conine, CPSM at Shaffer Creative
Every Conversation Steers Your Brand (lecture)
Speaker: Keith Bailey at Articulated Intelligence
Stop Cleaning Up. Start Closing Out (lecture)
Speaker: Rachelle Ray, OpenAsset
Fresh Ideas, Bold Brands, and Creative Thinking
For marketers and creative professionals looking to sharpen their skills and bring fresh ideas to their work. Explore visual storytelling, proposal design, brand differentiation, and creative strategies that go beyond the AEC industry. Discover new ways to communicate your firm's value, stand out from the competition, and create work that makes an impression.
Seeing Like a Marketer: Directing Visual Stories for Stronger Brands (lecture)
Speakers: Sandra Barker & John Barker at Sky is Wide
Borrowed Brilliance: Looking Beyond the AEC Industry to Steer Your Brand Forward (lecture)
Speaker: GinaRenee Autrey at Kleinschmidt Associates
From Dense to Distinctive: An RFQ Design Lab (workshop)
Speaker: Audra Allen at Emerald Fox Marketing & Consulting
Survey Says! From Client Feedback to Competitive Advantage (lecture)
Speakers: Melanie Meeks, CPSM & Allie Horne, CPSM at Meeks Marketing
Don't Run With the Herd: A No-Bull Approach to Differentiation (lecture)
Speaker: Alex Ray at TOKY
Turning Experience into Influence and Impact
Ready to take a more strategic role within your firm? This track focuses on building influence, strengthening leadership skills, and connecting everyday marketing efforts to broader business goals. Explore everything from thinking like a principal and improving pursuit strategy to developing teams, navigating relationships, and using data to make smarter decisions.
The Proposal Review: From Compliant to Compelling (Live Proposal Workshop)
Speaker: Kelly Jo Jefferis, CPSM, LEED Green Associate at Threaded Marketing Group
Take the Reins: Start Thinking Like a Principal (lecture)
Speaker: Courtney Kearney, FSMPS, CPSM
From First Day to First Pursuit: Onboarding That Works (lecture)
Speakers: Tori Reza & Robin Buchanan, CPSM at Freese and Nichols, Inc.
Better at People: How to Build Influence When You Don't Have Authority (lecture)
Speaker: Rachel Andreoli at Andreoli Strategies
Garbage In, Garbage Out: Fixing AI's Data Problem (lecture)
Speaker: Miles DePaul at Flowcase
Leading Firms, Shaping Strategy, and Driving Growth
Designed for senior leaders, directors, principals, and experienced marketers focused on the bigger picture. Explore strategies for driving firm growth, building stronger teams, navigating organizational challenges, and positioning your firm for long-term success. These sessions bring together leadership perspectives, fresh ideas, and practical approaches to making a lasting impact.
